Let’s make the world as excited about your business as you are.

B2B SaaS brand messaging and copywriting for the companies that will change the world.

You’ve built a brilliant product.

And no, I’m not just saying that to flatter you.

If you’re on this page, it’s because you deeply believe in the product you’ve brought to market.

You know that it solves a niche customer problem.

You’ve got a team in place to help you bring it to life…

But now you’ve got to tell the world about it, right?

And that part can be scary as hell, I’ll tell you. It’s also hard, if you can’t find the right words (or a B2B SaaS copywriter and brand strategist who gets it).

That’s where I can help.

My name's Grace Baldwin. I’m a brand messaging strategist and SaaS copywriter who helps small tech companies create messages that matter.


I love my job. Because I get to help translate all the thoughts that are swirling around your head into clear, messages that make your target audience think, "Wow, these people really get me."

Let’s get your brand messaging done right the first time.

And I do that by helping you figure out what you want to say first, then how you can say it in the most meaningful, creative, and interesting way.

Together, we’ll build a product story and brand that connects with your best-fit customer, feels authentic to your business, and stands out from the rest of your market.

Annie Bacher, B2B SaaS copywriter

"If you get the chance to get Grace's eyes on your work, do it."

Gabor Kalmar, Omnia Retail

“Grace could make a phone book sound interesting.

How it works

How it works

Every project is a little different. But they all follow the same general flow.

  • We have to figure out where you are now, and where you want to be in the future.

  • I’ll help you develop interesting and creative ways of explaining what you do and why it matters.

  • I won’t leave you hanging after the strategy. I’ll also write the copy for you.

There’s a few things we can tackle.

  • Brand language strategy

    Your map for scaling up your copy and content writing. We’ll build a language system that turns your messaging strategy —> words on the page.

  • Product marketing retainers

    Stop writing all the copy — start thinking about the bigger strategic projects. I’ll embed into your team and focus on the content, so you can focus on the strategy.

  • Intensives

    Got a smaller website or just a few pages? Get in touch and we’ll set up an intensive to help you get things off your plate, fast.

Let’s make some magic happen.

Hit the contact button below to get in touch. I’ll sling over a services guide so you can get more details like ballpark pricing, timelines, and more.