B2B SaaS Brand + Copy

Bring your product messaging to life.

I help founding PMMs at B2B SaaS orgs translate their messaging into on-brand copy that your audience will love.

UserEvidence

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Testpad

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Messente

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Amaze

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Enlyta

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Neurotone AI

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UserEvidence | Testpad | Messente | Amaze | Enlyta | Neurotone AI |

Feeling stuck with your storytelling?

If you’re like any of the PMMs I’ve worked with, some of this might sound familiar:

  • You’ve got a 35-page product manifesto… but aren’t quite sure how to articulate the value in the best way.

  • You’ve done all the messaging work… but your in-house creatives still give you results that are underwhelming (and that leave you wishing you’d just done it yourself).

  • You’re having a hard time defending PMM as a strategic function… and don’t want to turn into a content vending machine.

  • You feel a little lonely as the only one who gets what you’re doing.

That’s where I can help.

My name's Grace Baldwin. I’m a brand messaging strategist and SaaS copywriter who helps small tech companies create messages that matter.


I love my job. Because I get to help translate all the thoughts that are swirling around your head into clear, messages that make your target audience think, "Wow, these people really get me."

Here’s how:

Messaging Stories

Turn your 28-page Messaging Bible into a strategic document your writers (and greater team) will love to use.

Brand Voice

Stand out with a brand personality that feels authentic, and that helps you keep your message consistent at scale.

Websites

Bring your messaging into the real world. Get all the copy you need for your website in design-ready Figma files.

Annie Bacher, B2B SaaS copywriter

"If you get the chance to get Grace's eyes on your work, do it."

Gabor Kalmar, Omnia Retail

“Grace could make a phone book sound interesting.”

How it works

How it works

Every project is a little different. But they all follow the same general flow.

  • Once the ink on the contract is dry, we'll have a 90-minute kickoff call that covers the ins and outs of your business.

  • I’ll take all of your input and plug it into my copy docs. You’ll get a chance to review what I’m thinking and approve the direction.

  • It's time for the rubber to meet the road. We'll work together to go write a website (or sales enablement content) and start scaling your messaging.

Need some copy help ASAP?

Sign up for an Attitude Adjustment — a single-day session where I’ll spend 7 hours on airplane mode, laser-focused on your business. Perfect for when you need to get something out the door, fast.

Let’s make some magic happen.

Hit the contact button below to get in touch. I’ll sling over a services guide so you can get more details like ballpark pricing, timelines, and more.