Let’s make the world as excited about your business as you are.

I’m a B2B tech content strategist, product marketer, and world-builder. If you're looking for someone to help you wrangle your positioning and messaging and turn it into a story people want to hear, I'm your gal.

ACT

Adyen

Amaze

Escrow365

Finch

Intersoft

Turnkey Consulting

UserEvidence

Workwize

ACT Adyen Amaze Escrow365 Finch Intersoft Turnkey Consulting UserEvidence Workwize

Hi, I’m Grace.

I’m a terrible dancer, a decent cook, and an expert at sniffing out stories.

After 10 years in B2B tech, I’ve learned I’m your go-to person for figuring out who you are, then doing it on purpose.

Gabor Kalmar, Omnia Retail

“Grace could make a phone book sound interesting.”

Let’s connect.

Writing

I’ve got a monthly column on Substack that talks all things rebranding. Follow along on LinkedIn for branding tips 3x/week.

Strategy

Want to work together? Send an email to grace@heygracebaldwin.com and we can chat.

Live events

In Amsterdam and interested in coming to a live event? Sign up to my newsletter to get early access to The Marketing Meetup tickets and other events we’re running around the city.